About Stratford
One person.
Every discipline.
Stratford Marketing Solutions is run by Wylie Kopp — owner and head of development. No account managers, no hand-offs between departments. The person who scopes your project is the same person who builds it and answers the phone after launch.
Why one point of contact
changes the outcome.
Most small and midsized businesses end up coordinating a web developer, an ad agency, a video freelancer, a software vendor and a marketing consultant — each paid separately, each accountable for only their slice. When a campaign underperforms, the website gets blamed. When the site underperforms, the ad spend gets blamed. Nobody owns the whole result.
Stratford exists to collapse that into one relationship. Strategy, design, development, video, advertising and the systems that tie it together all come from the same place — which means the website, the campaign driving traffic to it, and the CRM tracking what happens next are all built to work as one system, not three separate contracts.
Stratford is based in Chicago and works with clients across the Chicagoland suburbs and nationwide. Local clients can meet in person; the cadence — weekly or monthly — is set per engagement.
Who it's for
The siteYour website was built years ago, looks it, and nobody can update it without calling someone.
The leadsNew leads live in a spreadsheet, an inbox and someone's phone — and a few slip through every week.
The softwareYou pay monthly for a tool that does 60% of what you need and forces workarounds for the rest.
The feedCompetitors are all over social with video, and your last post was a stock photo in March.
The paperworkQuotes, scheduling and follow-ups are still assembled by hand, one job at a time.
The vendorsFour companies touch your marketing and each points at the other when results stall.
How a project starts
Understand first.
Build second.
01
Name the goal
What the business actually needs more of — service calls, booked appointments, orders, credibility with bigger clients. Everything downstream is measured against it.
02
Map the customer journey
Where people find you, what convinces them, and where they currently drop out. The gaps in that path are usually the cheapest wins on the table.
03
Find the friction
The manual steps, duplicate entry and disconnected tools that eat hours every week. Some of it gets automated, some of it gets rebuilt.
04
Build and launch
The site, the application, the campaigns — built in the order that pays back fastest, with tracking in place before anything goes live.
05
Measure and improve
Real numbers on leads, cost per customer and conversion, reviewed on a regular cadence. The system keeps getting sharper after launch.